Client: Rachel Wilson
Discipline: Branding
The client wanted to create a branding studio that was seeking to empower women influencers, creators and entrepreneurs to build socially impactful brands that would be disruptive in their respective industries. The client understood the challenges that women entrepreneurs and leaders faced today. Her unique approach, knowledge and vast network gave birth to the idea that is Lady Rebranded.
In line with her disruptive strategy: the visual branding drew inspiration from the symbol of femininity.
Reiterated across many generations, the history of the signifier also shoulders many implications of what women should be and how they are represented. These past ideals needed to be reexamined, redefined, rebranded.
After strategic engagement, Lady Rebranded was able to create a strong design aesthetic, identified a niche in the marketplace and positioned the brand to attract public-private partnerships and targeted clientele.
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