Discipline: Branding
R3D i, pronounced "Red Eye," is a brand that is born out of a passion for adventure, coupled with the need for safety and security. To fully embrace the adventure of all life's journeys, R3D i extends the boundaries by utilizing their accumulated experience and technical expertise to create products that prioritize personal safety, security, and peace of mind.
The "Red Eye" ideology, which alludes to the aposematism and startle coloration of certain species, inspired a minimalistic logo that was intended to be easily distinguishable from a distance and yet stand out among other visual elements in the wild. The idea was that R3D i would be a symbol of security for adventurers who might encounter any unforeseen circumstances.
The brand strives to make adventure accessible to everyone without compromising on safety, while creating a community of passionate individuals who love to explore the great outdoors.
Learn more at r3di.com or follow @r3di_official on instagram.
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